Posts Tagged ‘designEX’

Welcome the ILVE Exclusive Rangehood Collection

Here we have a guest blog for ‘live with ILVE’ with a difference.

Via video, one of our own, Italian designer Mauro Mori has been kind enough to take the time for a short chat to camera to discuss the process behind the

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design and development of one of ILVE‘s newest ranges, the Exclusive Rangehood Collection.

The Exclusive Rangehood Collection truly encompasses the increasing push towards form equaling function in today’s modern kitchen.

The stylish and innovative new collection is available from selected retailers and on display at ILVE showrooms nationally. For more information visit www.ilve.com.au or call (02) 8569 4600

Anatomy of a winning stand

From time to time “live with ILVE” will be lucky enough to feature expert guest bloggers from different areas of interest within the kitchen industry.

Guest blogger:

Sarima Blakey joins us today from Exponential Design, and was the Senior Designer behind our award winning designEX 2011 stand.

Company Overview:

Exponential Design is a multi-disciplined design practice specialising in interior architecture, retail, exhibit and graphic design.

The project:
ILVE’s vision for their designEX 2011 stand was clear. They wanted to make a spectacular, attention grabbing brand statement that showcased the stunning ILVE appliances. ILVE’s advertising campaign is unforgettable, glamorous, edgy and sexy.

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I wanted to capture these ideas in the design of their exhibit at designEX.

 


I imagined a towering, sleek, architectural presence that cut through the clutter of the other exhibitors and enticed people into the ILVE world. I wanted to create a space that was true to their brand positioning statement, ‘Get Lost in the Moment’. So it was aromatic cooking, upbeat music, and amazing taste experiences that filled the space alongside a showcase of their latest, high performance, ILVE appliances.

The mood was dramatic. It was black on black plays of texture, layer and light, complemented by shocking pink colour accents. In addition to the brand experience, the ILVE exhibit has been custom designed and purpose built for re-use with more appearances to come at shows all round Australia.

 

 

 

 

 

 

 

Special thanks to Exponential Design, ESG Group, designEX and of course ILVE for being such a dream client!

designEX 2011 ‘Best Stand’ build

An interesting look at the build

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of the ILVE stand for designEX 2011.

Watch the time-lapse video here:

DesignEX 2011 – ILVE Best Stand Build from ILVE (appliances) on Vimeo.

Busy times at ILVE

The winning of overall Best Stand at designEX 2011 tops a big week at ILVE.

designEX is Australia’s leading design and architecture event, that presents the best in contemporary and classic designs. This trade only event has been at the forefront of the design and architectural arena for 23 years.

Drawn on the evening of the opening day of

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the annual event, winning the coveted Best Stand award is something we really worked

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hard towards with our exhibit design and is a great opportunity to showcase ILVE appliances to a targeted audience.

2011 is the fifth year of ILVE’s involvement with designEX, so we needed a stand that stood out among fellow exhibitors. Working closely with the stand designers, exponential design, this year had to be spectacular, a real attention grabber! We think the brief has been met.

Thanks designEX for the win, it is truly appreciated. Special thanks also to the team at exponential design!

 

We would also like to share some great shots from the opening trade launch of the brand new, state of the art, ILVE showroom in Sydney here It was a fabulous evening attended by some of Sydney’s top Architects and Interior Designers. Thanks to all who came on the night and we hope to see you again soon.

Ciao for now.

 

Industry coverage:

Current
http://www.current.com.au/2011/04/15/article/Healthy-Ilve-happy-with-Best-Stand-win/MILKNASKXJ.html

Smarthouse
http://www.smarthouse.com.au/Appliances/Industry/H6G7R7Q4

Channel News
http://www.channelnews.com.au/Appliances/Kitchen/H6G7R7Q4

ConnectedChefs
http://www.connectedchefs.com/uncategorized/ilve’s-designex-stand-demands-consumer-attention

Selector blog
http://blog.selector.com/au/2011/04/14/ilve-wins-best-stand-at-designex/

 

 

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INFORMATION

This is what ILVE is all about. We are passionate about cooking, about food, about cooking great food and maybe failing in the first efforts. Everything to do with cooking and eating is an experience to be celebrated and shared. We believe in getting lost in a food moment and making sure as many people know about is as possible. From recipes to kitchen design, live with ILVE will feature guest content, reviews, images, tips and more from many walks of life.